I will look into fitness subscriber trends.

Perceived value scores for fitness subscriptions.

Pre-and post-pandemic subscriptions trends.

Subscription services have proliferated every area of our lives: TV/ movies, fitness, music, and even our meals. The key to a successful subscription is the value it provides, or more accurately, the perceived value.

A look at subscriptions, streaming versus cable, highlighting some interesting facts and trends we have found along the way.

The world is changing rapidly, as is the office, and the relationship we all have with the companies we work for. Companies that adapt will thrive. Those who just try to go back to “how it was” are likely to struggle, but at least one truth has endured through the pandemic: people are any company’s most valuable asset. It’s as critical now as it ever was to get meaningful feedback from your employees, really listen and understand them and what they need to continue enabling your company to thrive, and, as the world around us and what’s required of you changes rapidly, ensuring the feedback you’re getting is current.

Discussions around the loss of “office culture” if we don’t go back to the office fall squarely into the category of “things in a bygone world” category. People espousing these views are saying “office culture” but what they are really saying is “our ability to make people feel like they should work longer hours.” Been there, done that, and if my value to the team is my ability to work through dinner, it’s probably time for me to find a new team (or a new profession). Let’s stop pretending that companies like Amazon and Google providing breakfast, lunch, and dinner is anything but a way to keep people at their desks for more and more hours.

Our world has changed by leaps and bounds over the past few decades. With the advent of the internet and our rapid embrace of the digital world, our lives have become almost unrecognizable to our 1980’s selves. Most of us are walking around with a defacto computer thousands of times more powerful than the one we used to get ourselves through high school and/or college (OK anyone under the age of 40 probably didn’t really get that reference), we have the ability to connect with family and friends around the world with ease (trust me, Gen Z, this was difficult), and our ability to make the perfect mixed tape takes minutes not hours of painstaking radio listening and a quality double cassette deck (just lost the millennials).