Unlike other research tools that work like an old-fashioned paper map, Trendency acts as your GPS. If there’s news regarding the landscape you are working in, you’ll be the first to know, and decisions will always be made with a knowledge of what is happening right now, not three weeks ago.
When Every Second Counts
By utilizing a Deep Learning Infrastructure that takes advantage of both structured and unstructured data creating the unique offering of Multi-Directional Data.
An understanding of what is happening now.
A prediction of future behavior.
The ability to look backwards and determine the answer to the question, why?
Engagement
Levels
Retention
Rates
Churn
Prediction
Value of
Membership
Membership
Tiers
Membership Organization
Customer Insights
New Markets
Employee / Recruiting
The Challenge
COVID-19 wreaked havoc on our society, including our public schools. With so many stakeholders, the District of Columbia Public School system (DCPS) partnered with Trendency to track the views of parents across the city during the 2020-2021...
Approach
Knowing that the situation was going to be fluid throughout the year and changes needed to be made at a moment's notice, Trendency’s approach allowed DCPS to not only track long-term changes but also add new questions at any point in time throughout the year...
Results
There was no chance that 100% of parents would be happy with every decision but, with access to timely data, DCPS could make decisions based on the current views held by parents across...
The Challenge
With a high profile and busy membership, how could the NFLPA receive feedback from their members in a way that was easy for the players (increasing participation) while also providing the depth needed to make strategic decisions?
Approach
Trendency worked with the NFLPA to set up a program where players could plan on giving two minutes of their time on a set day to answer 8-10 questions in total...
Results
After the season ended, the NFLPA was armed with a detailed understanding of how their members’ opinions and moods had shifted over the season. They could look at the responses by team, position, and years in the league providing valuable insights...
The Challenge
How customers approach decision-making when it comes to new products can be influenced by many factors. Which one is more important - price? Quality? The business’s ethical practices?...
Approach
Trendency worked directly with Grocer’s Daughter Chocolate to recruit a panel of customers who had purchased GDC products either online or in their brick-and-mortar location in Empire...
Results
Through their Trendency panel, the team behind Grocer’s Daughter Chocolate became better able to understand their customer base and what continues to draw them into purchasing products from them vs. bigger national brands.
The Challenge
The landscape of human resource management has become a hot topic across the country, and many companies are finding it difficult to balance these external political realities (and potential unnecessary/unwanted attention) with internal needs and...
Approach
Trendency worked with its partner, the Moxie Exchange (creator of the Everyday Inclusion app), to combine resources for a joint report that was released to clients as well as stakeholders and collaborators in the human resources space. Trendency utilized...
Results
On the Trendency side, data from American workers in our national panel showed that any conservations erring on the political side of HR were just chatter, and workers cared more...
The Challenge
In an effort to compare traditional research with Trendency’s proprietary long-term tracking platform, the Trendency team presented data detailing the mood of Americans in its national panel on the economy, personal finances, and banking.
Approach
Trendency utilized its longstanding national panel and compared data from similar questions in a traditional public opinion survey. Some questions, such as how secure people feel in their own...
Results
The data presented highlighted the need for long-term research utilizing a non-traditional approach. By tracking opinions among the same groups for longer periods of time, customer and...
Latest Insights
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Chart of the Week: Trump’s Tariff Plan (4/10/25)
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