The world has changed dramatically in the last 20 years, and it’s unreasonable to think that market research should be conducted the same way it was two decades ago.
Our view is not to just do what has always been done, but that we should always be looking for new and innovative ways to gauge peoples’ minds. To us, using Trendency is similar to transferring data on the cloud instead of using a floppy disk. So what makes Trendency different?
We provide results in real time. We work with non-profit, corporate, and political clients to provide relevant and timely information exactly when the client needs it, not several days or weeks into the future.
Our data is more than a snapshot. Trendency moves beyond the traditional polling and marketing research, which offer just a snapshot of the data. This allows us to view shifts in respondents opinion outside of the binary data view that polling typically provides.
Trendency provides a continuous stream of data. This valuable, real-time information allows organizations, companies, and campaigns to make up-to-the-minute decisions.
The world has changed.
It’s time to change the way we think about research.