Trendency is built for the world we live in today, gathering a continuous stream of longitudinal data as events unfold. With Trendency, we are able to quickly identify underlying trends and shifts in perception that are often missed by traditional research methods.
Our mission is to provide our clients with highly accurate data and insights at the only speed that matters…at the speed of life.
The speed in which we receive information or witness events, whether true or false, can shift opinions and attitudes of millions in a matter of hours. To capture and understand this new world, we need a new approach. Trendency is designed for the world we currently live in, not the past.
Traditional customer experience research is driven by action, but that is not the only piece of your customers’ experience. A traditional satisfaction score does little to help understand your customers experience. At Trendency, we believe in creating a unique experience that engages consumers throughout their decision-making processes.
In 2019, digital ad spending will surpass all non-digital spending (TV, newspapers, radio, magazines, etc.). With Trendency’s constant flow of data, an organization will always be making decisions on digital spending based on an understanding of the current situation, not an assumption of what is happening.
Member & Employee Engagement
Company and organization executives no longer have the luxury to wait for an annual or semi-annual survey to receive important feedback on their members and employees. Our culture has drastically sped up along with the rest of the world with dynamics shifting throughout the year. Trendency provides data on an ongoing basis, so executives can monitor key indicators throughout the year, and employees are listened to. This creates a culture where employees feel like they are part of the process throughout the year.