Trendency’s Approach
In the past, there were very specific times during the day when outside information had the ability to change the way we perceived the world around us.
Today, we are constantly bombarded with information that can, and does, change our perceptions. We know more about what a person does than ever before, but the data still never seems to answer the most important question: Why?
Trendency places your audience members at the center of the relationship in an easy-to-use ongoing dialog, allowing them to feel in charge and, in turn, provide actionable and ongoing insights to divisions throughout your organization.
By changing the way organizations engage with their audiences, Trendency can:
Provide information on how your core stakeholders are feeling.
Create an easy way for your audience to share their thoughts and potentially reduce the level of social media “feedback.”
Understand what actions members are taking outside of their interactions directly with the organization
Identify external inflection points that impact members…global events, cultural moments, actions by the organization, etc.
Work as a stand-alone tool or in conjunction with your current moment in time research plan.
How Trendency
Works For You
Trendency Panels are 100% customizable to any audience. Whether you are interested in consumers, users, members, employees, or any other group, Trendency can recruit your audience and start capturing data within days.
Our proprietary system prompts a certain number of your audience to provide feedback at a given time, creating a constant flow of data throughout the study. We keep the number of questions to a reasonable number (usually 8-10) to keep it easy for the panelists, and keep engagement high.
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TRADITIONAL APPROACH
With a traditional approach, you might do your research during a time of relative stability. However, over even only a few weeks, opinions may well have changed. Your decision, based on somewhat outdated results, could be wrong simply because the landscape had already shifted unbeknownst to you.
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TRENDENCY APPROACH
With Trendency, you can make decisions based on knowledge of what is happening right now. With a continuous understanding of how your environment is changing, your decisions will be timelier, match the current mood of your audience, and have a greater chance of success.
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Dynamic Surveys
Trendency’s proprietary research methods, utilizing deep-learning architectures, customize question sets to each respondent every time they log in.
When a respondent returns to the site, the Trendency platform determines the best possible set of questions based on the user profile, the importance and frequency of each question, and past responses.
That makes for a more interesting experience for the respondent, and it maximizes each engagement, providing data that would otherwise be missed or overlooked.
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Non-Binary Questions
Most Trendency questions are asked in a non-binary fashion, which means that respondents allocate their answers on a scale for each possible position. Unlike a traditional approach of four- or five-point scales, which force respondents into one position, Trendency allows our respondents to give nuance to their answers.
This not only allows us to understand the movement on different positions with one question, but it is also is much closer to how most people live their lives. Very few people are 100% satisfied or dissatisfied with anything. By allowing people to give a more accurate representation of their feelings, not only are we getting more measurements to look at with each question, but the respondent can give more accurate and actionable information.
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Multi-Directional Data
Given the longitudinal nature of our data collection, the way we ask questions, and the dynamic nature of each survey, Trendency is able to provide multi-directional data; a unique proposition that no other company that we know of can offer. This translates to:
Understanding of what is happening now
Changes in today’s world are no longer measured in weeks or days, but minutes and seconds. Unlike static point-in-time research, Trendency’s data collection is live and ongoing and, as a result, we can report on shifts in opinion in real-time.Prediction of future behavior
Our dynamic surveys and question approach allows Trendency to use past and current data to understand how your audience is likely to behave in the future.The answer to the question: Why?
With our longitudinal approach to data, we can take what we are learning today and apply it to what has happened in the past. This approach allows us to not only understand what happened but, perhaps more importantly, why it happened.
