Please ensure Javascript is enabled for purposes of website accessibility

Our Approach

Engage.
Recognize.
Adapt.

Follow Us on

Our Solutions

Longitudinal Data Tracking

Trendency’s longitudinal opinion tracking capabilities are designed to measure change, not just snapshots in time. The design of our proprietary platform is made to better track shifts in attitudes, behaviors, and priorities across months, years, or election cycles. Through rigorous trend analysis and clear reporting, we help clients understand how opinions evolve, identify emerging inflection points, and make data-driven decisions grounded in long-term insight.

Our Solutions

Quantitative & Qualitative Research

Trendency offers end-to-end quantitative survey research designed to deliver clear, reliable insight. Our capabilities include survey design and programming, sampling and fieldwork management, advanced statistical analysis, and custom reporting. Additionally, Trendency’s qualitative research capabilities provide rich, contextual insight into the motivations and experiences behind attitudes and behaviors. With a significant work history in focus groups and deep expertise in conducting in-depth interviews, we design and moderate studies that uncover nuance, emotion, and meaning. 

Our Solutions

Dashboards & Strategic Recommendations

Trendency’s platform minimizes these efforts all while keeping the most up-to-date data in your hands so you always know what’s happening on the ground. This includes live data dashboards that update every 24 hours, the ability to add, change, or remove any quantity of questions at any time, and the ability to track opinions among the same groups of people over longer periods of time. Along with your personalized dashboard in hand that provides you with the latest data, the Trendency team is here to monitor any changes that are happening on the ground.

Our Solutions

Dynamic Research

Trendency’s co-founders utilized research being conducted in a stem-cell laboratory to develop the proprietary platform we use today. Our platform places your audience members at the center of the relationship in an easy-to-use ongoing dialog, allowing them to feel in charge and, in turn, provide actionable and ongoing insights to divisions throughout your organization.

Traditional

Approach

With a traditional approach, you might do your research during a time of relative stability. However, over even only a few weeks, opinions may well have changed. Your decision - based on somewhat outdated results - could be set up to fail simply because the landscape had already shifted, unbeknownst to you.


Approach

With Trendency, you can make decisions based on knowledge of what is happening right now. With a continuous understanding of how your environment is changing, your decisions will be timelier, match the current mood of your audience, and have a greater chance of success.

Our Solutions

Streamlined Insights

Traditional survey research has many benefits, but keeping engaged with your target audience can be hard with an annual survey that only provides a snapshot in time of how your employees, members, customers, or fans feel. Trendency’s long-term tracking capabilities allow our clients to accomplish three things:

Understanding of what is happening now

Changes in today’s world are no longer measured in weeks or days but in minutes and seconds. Unlike static point-in-time research, Trendency’s data collection is live and ongoing and, as a result, we can report on shifts in opinion in real-time.

Prediction of future behavior

Our dynamic surveys and question approach allows Trendency to use past and current data to understand how your audience is likely to behave in the future.

The answer to the question: Why?

With our longitudinal approach to data, we can take what we are learning today and apply it to what has happened in the past. This approach allows us to not only understand what happened but, perhaps more importantly, why it happened.