Our Insights
Journal
May 6, 2026
Chart of the Week: Trust in Sources of Information
April 23, 2026
Chart of the Week: How long will the war in Iran last?
April 9, 2026
Chart of the Week: Gas Prices
April 2, 2026
Chart of the Week: AI and Automation
March 26, 2026
Chart of the Week: The Bombing of Iran
March 12, 2026
Chart of the Week: Global Markets in 2025
Political Trendwatch
November 13, 2025
Tracking the Blame Game on the US Government Shutdown
September 30, 2025
Inflation…Remember Me?
A look at how Americans are viewing inflation and tariffs
August 19, 2025
A Six Month Checkup
After 200 plus days in the White House, how are Americans viewing the second Trump presidency?
Economic Trendwatch
May 28, 2025
Do Shoppers See Through Greenwashing?
A look at how Greenwashing effects the popularity of Fast Fashion
May 7, 2025
Steady Ground or Shifting Sands?
A look at how American consumers are feeling about the economy as well as their concerns over inflation and the dreaded 'R" word
February 13, 2025
How Consumers View the Changes at Meta
Our Insights
Case Studies
Grocer’s Daughter Chocolate
How customers approach decision-making when it comes to new products can be influenced by many factors. Which one is more important – price? Quality? The business’s ethical practices? Having the product come from a small business vs. a corporation? Trendency worked with small business chocolatier Grocer’s Daughter Chocolate based in Michigan to dive into their customers’ preferences and dig a little deeper into those decisions being made at the time of purchase.