Our Insights
Journal
September 10, 2026
Chart of the Week: Healthcare Affordability
September 3, 2026
Chart of the Week: Innovation in Streaming
August 6, 2026
Chart of the Week: Blame for Natural Disasters
July 30, 2026
Chart of the Week: Ranked Choice Voting in DC
July 23, 2026
How Good Are People at Predicting the Winner of the World Cup?
June 25, 2026
Chart of the Week: Moving Right or Just Moving Around?
Political Trendwatch
June 29, 2026
European Parliamentary Elections from 2008 to Present: Part 2
European Parliamentary Elections Part 2 a closer look at some of the regions and patterns in Europe when it comes to elections
June 17, 2026
European Parliamentary Elections from 2008 to Present: Part 1
European Parliamentary Elections Part 1 of a deep dive into how the political winds have been changing in Europe since the financial meltdown
November 13, 2025
Tracking the Blame Game on the US Government Shutdown
Economic Trendwatch
June 24, 2026
Americans’ Thoughts on the Effects of AI and How to Regulate it
How Americans view the likely effects of AI and how they want it to be regulated
June 16, 2026
How Americans Are Using AI
A look at how Americans are using AI, which platforms, and how they are feeling about the big players in the space.
May 28, 2025
Do Shoppers See Through Greenwashing?
A look at how Greenwashing effects the popularity of Fast Fashion
Our Insights
Case Studies
Grocer’s Daughter Chocolate
How customers approach decision-making when it comes to new products can be influenced by many factors. Which one is more important – price? Quality? The business’s ethical practices? Having the product come from a small business vs. a corporation? Trendency worked with small business chocolatier Grocer’s Daughter Chocolate based in Michigan to dive into their customers’ preferences and dig a little deeper into those decisions being made at the time of purchase.