Our Insights
Journal
January 15, 2026
Chart of the Week: Are You Better or Worse Off?
January 8, 2026
Chart of the Week: World Cup 2026
December 18, 2025
Chart of the Week: Boat Strikes in the Caribbean
December 11, 2025
Chart of the Week; Netflix vs Paramount
December 4, 2025
Chart of the Week: Americans and Pie
November 20, 2025
Chart of the Week: GDP Movement Across the 50 States
Political Trendwatch
November 13, 2025
Tracking the Blame Game on the US Government Shutdown
September 30, 2025
Inflation…Remember Me?
A look at how Americans are viewing inflation and tariffs
August 19, 2025
A Six Month Checkup
After 200 plus days in the White House, how are Americans viewing the second Trump presidency?
Economic Trendwatch
May 28, 2025
Do Shoppers See Through Greenwashing?
A look at how Greenwashing effects the popularity of Fast Fashion
May 7, 2025
Steady Ground or Shifting Sands?
A look at how American consumers are feeling about the economy as well as their concerns over inflation and the dreaded 'R" word
February 13, 2025
How Consumers View the Changes at Meta
Our Insights
Case Studies
Grocer’s Daughter Chocolate
How customers approach decision-making when it comes to new products can be influenced by many factors. Which one is more important – price? Quality? The business’s ethical practices? Having the product come from a small business vs. a corporation? Trendency worked with small business chocolatier Grocer’s Daughter Chocolate based in Michigan to dive into their customers’ preferences and dig a little deeper into those decisions being made at the time of purchase.