Volatility Scores

A volatility score measures how much and how often a respondent changes their mind on an issue, opinion, or view. This measurement came from looking at years of data on the Trendency platform and the realization that we have probably been thinking about changes in opinion in the wrong way. Typically, we tend to think of movement in terms of broad brush strokes on categories of demographics: men under 30, People of Color etc. But what if volatility around a belief is more driven by the person, than what categories they tend to be branded as? Taking this question a step further, what if individuals are volatile in some views, but not others, and what if that volatility changes from week to week and month to month?

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Brendan Gleason
It’s a Matter of Degree

We are changing the way questions are ask, and how data is analyzed based on the premise that, often times, the most important information is found in shades of grey, not in oversimplified black and white interpretations of the world we live in. Trendency allows respondents to allocate their responses, giving people the ability to share nuance, producing a more accurate picture of where they really stand.

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Brendan Gleason
The Fear of Knowing

Our world is changing around us all the time. This is not exactly a profound statement or news to anyone reading this, but what is new for all of us is the speed at which these changes are happening. We see some organizations excelling in this fast-changing world, while others have issues keeping up. Starbucks is a prime example of this phenomenon, their reaction was viewed as slow, but their recovery was received with general praise. This new world we live in is not only affecting organizations externally but internally as well. There is no denying that the workplace is shifting and the relationship between employees and employers is changing rapidly. Some companies are adjusting to the times, others…not so much.  

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Brendan Gleason
Right v. Wrong Direction, and other ways we are not looking at things the right way

Whether or not you agree, it does raise a few interesting questions about what's driving negativity among Americans.  These significant peaks (both positive and negative) are often driven by only a handful of global events over the last four decades.  But what's happening in between those events? What's driving individuals to feel that we are on the right track or wrong track?  Or, given the consistency of the wrong track feeling, are we just pessimistic people by nature? 

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Brendan Gleason
Traditional Research is Dead and it's Mark Zuckerberg's Fault

Ok – maybe it's not all Zuck's fault. But blame aside, the digital information era is here and has been for some time. The impact of these changes will be studied by future generations for decades to come, but we already know that there has been a paradigm shift on how we communicate, interact, and share information; fundamentally changing or solidifying our perspective on issues, stories, or people in a manner of moments.

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Brendan Gleason