Trendency Insider

Traditional Research is Dead and it's Mark Zuckerberg's Fault

Ok – maybe it's not all Zuck's fault. But blame aside, the digital information era is here and has been for some time. The impact of these changes will be studied by future generations for decades to come, but we already know that there has been a paradigm shift on how we communicate, interact, and share information; fundamentally changing or solidifying our perspective on issues, stories, or people in a manner of moments.   

Trying to keep up is exhausting. And unfortunately for all of us, it also happens to be the difference between being ahead of the curve and looking brilliant or sitting behind the eight ball and trying to explain how you missed the signs to your board, clients, investors, employees, or boss.