How Americans View the Rise in Drug Prices

Given the stories coming out on this topic, it is also not shocking that public opinion has become quite negative towards pharmaceutical pricing, On the plus side for the industry, a solid majority of Americans feel that prescription drugs have made lives better (59% according to the KFF Tracking Poll). At the same time, almost 8 in 10 Americans (79%) believe that the prices of these drugs are unreasonable.

While these views on pricing are clearly creating the urgency for politicians to be saying something on the topic, its data got us thinking; what do Americans view as a fair price?

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Brendan Gleason
The Rise of Work & Fall of Pensions: Boomers v. Millennials

Recently the Social Security Administration caused a stir with their announcement that the fund would run out of cash reserves by 2032. What this means exactly is up for debate and, unsurprisingly, there are many opinions out there on how to “fix” Social Security. But there is no denying that the way we view—and fund—our retirements have changed. Instead of looking into how to make retirement more secure, we thought it would be interesting to see what people are planning on when it comes to their own retirement

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Brendan Gleason
Mixed Feelings on Climate Change (for some)

To gain a deeper insight into where the public stands, we decided to ask them. The wording of questions on topics like climate change can often have a heavy influence on the results, and we attempted to keep it as neutral as possible. Our panelists were asked to allocated between warming temperatures being driven by human activities, and natural changes. The exact wording was: “When thinking about warming temperatures on our planet, what percent do you believe is due to human activities and what percent do you believe is due to natural changes?”

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Brendan Gleason
Keeping tabs on the ever changing environment

The amount of information and content that the average consumer receives online and on our phones today dwarfs previous generations—and you’d be hard pressed to find any marketing expert that anticipates this trend abating.

In fact, it was estimated that about $107 billion was spent in America alone in 2018 on digital advertising. For campaigns last cycle, that amount is estimated to be between $900 million and $1.8 billion. This is clearly a big range. But it’s a tough number to pin down based on the way expenditures are reported. For comparison, in 2014 digital spending was estimated at about $250 million.

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Brendan Gleason
Kavanaugh’s Confirmation: A Story of Gender and Partisanship

As Justice Kavanaugh begins his lifetime appointment on the Supreme Court, there has been plenty of talk about what this means for the upcoming election as well as the country as a whole. Some argue that the placement of Kavanaugh will galvanize Democratic supporters, while others posit that Republican engagement will offset the Democratic enthusiasm. According to our data, both views are correct.

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Brendan Gleason
Volatility Scores

A volatility score measures how much and how often a respondent changes their mind on an issue, opinion, or view. This measurement came from looking at years of data on the Trendency platform and the realization that we have probably been thinking about changes in opinion in the wrong way. Typically, we tend to think of movement in terms of broad brush strokes on categories of demographics: men under 30, People of Color etc. But what if volatility around a belief is more driven by the person, than what categories they tend to be branded as? Taking this question a step further, what if individuals are volatile in some views, but not others, and what if that volatility changes from week to week and month to month?

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Brendan Gleason