Membership has its privileges, but it can also be a very bumpy road for the organization. Make no changes and you can be seen as stale and not providing value. Too many changes and you can create discomfort. Keeping 100% of members happy will never happen, and most people don’t expect to agree with an organization all of the time, but most want to feel listened to. They want to feel understood.
Gaining a true understanding of where members are can be a challenge. There are the loudest voices that chime in on either side of every decision, but the vast majority of members are silent. Leaving the organization to try to read the tea leaves on what this particular decision may or may not mean for the organization. Trendency works with our clients to engage with their membership throughout the year creating a feedback loop that benefits both the members and the organization.
This approach creates the ability to recognize the effects that decisions are having on members before they become a problem. It also allows the organization to test ideas before implementation and adapt accordingly. At the end of the day, it helps members feel listened to and helps the organization learn from their members.
Trendency is an online research platform that surveys target groups over longer periods of time. Think of it like a 24/7 survey that talks with the same people more than once. When you sign up for Trendency, you not only get access to this platform and its proprietary technology, but you also gain access to the Trendency team. We’re here to help you decipher the data and use it to make strategic decisions throughout your project timeline.
The possibilities are endless! But really, when you sign up for a Trendency subscription, you get access to the Trendency platform, its team, and a set of deliverables dependent on your subscription level. The average subscription unlocks a rotating set of 35-40 questions for your target audience, a customized dashboard with all of your data that updates once per day, and monthly or quarterly reporting that provides in-depth analysis from the Trendency team. You also have a dedicated Trendency team member who will help you along every step of the way.
Trendency is trying to approach market research differently, and there are two big differences between us and the other guys. 1) We talk to the same groups of people over longer periods, which allows us to track opinions more accurately over time, and 2) We utilize different methods, such as non-binary question formats, to allow for more nuanced answers from panelists.
No! That’s one of the best parts – Trendency takes all of the pressure off you in creating, deploying, and analyzing your survey research. The bulk of your responsibility is at the beginning of the process. The Trendency team will work with you to onboard you and your team, learn about your goals and priorities, and help you create your initial set of questions. After that, the only thing you have to do is let us know when you want to add, change, or remove questions.
Instead of thinking about surveys in numbers, think of Trendency as a continuous, 24/7 survey that exists whenever a panelist logs into the platform. You can add, change, or remove questions at any time, without having to go through the arduous process of creating full questionnaires each time. The other benefit? Because Trendency talks to the same people, you don’t have to waste precious time by gathering info on basic questions every time a panelist logs into the platform (think: demographic questions).
At Trendency, audience engagement means listening and understanding everything about your target audience, whether that audience is your employees, members, customers, or voter base. Audience engagement is a two-way street: you’re learning while your audience members are able to contribute and feel heard.
Absolutely! While Trendency specializes in “internal audiences,” which means a group that has already been identified with contact information (e.g., members, employees, customers), Trendency can also recruit a brand-new audience to help you reach your goals. Whether you want to talk to voters, workers, consumers, or the general public, Trendency can help you build a panel.
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