Our world changed overnight in 2020 and this is especially true for companies and their employees. Remote work, hybrid offices, and flexible schedules were all terms that we had heard, but very few of us had experienced. Now our relationship with the office has changed for many and new ways of engaging with employees are needed.
We all know that how you feel about your job is never a flat line. We have our good days and our bad, days we think we are staying at our organization forever, and days where we dream about just standing up and walking out the door. Annual surveys never pick up these ebbs and flows, and with more and more employees not spending five days a week in the office, visual understanding of how people are doing is limited.
Trendency’s dynamic research approach engages with employees throughout the year, allowing our clients to understand the circular pattern that so many of us have with our jobs. It gives HR the ability to recognize trends and adapt as needed. Most importantly, it helps companies hear from their most valuable asset throughout the year. Listening is up to you.
Trendency is an online research platform that surveys target groups over longer periods of time. Think of it like a 24/7 survey that talks with the same people more than once. When you sign up for Trendency, you not only get access to this platform and its proprietary technology, but you also gain access to the Trendency team. We’re here to help you decipher the data and use it to make strategic decisions throughout your project timeline.
The possibilities are endless! But really, when you sign up for a Trendency subscription, you get access to the Trendency platform, its team, and a set of deliverables dependent on your subscription level. The average subscription unlocks a rotating set of 35-40 questions for your target audience, a customized dashboard with all of your data that updates once per day, and monthly or quarterly reporting that provides in-depth analysis from the Trendency team. You also have a dedicated Trendency team member who will help you along every step of the way.
Trendency is trying to approach market research differently, and there are two big differences between us and the other guys. 1) We talk to the same groups of people over longer periods, which allows us to track opinions more accurately over time, and 2) We utilize different methods, such as non-binary question formats, to allow for more nuanced answers from panelists.
No! That’s one of the best parts – Trendency takes all of the pressure off you in creating, deploying, and analyzing your survey research. The bulk of your responsibility is at the beginning of the process. The Trendency team will work with you to onboard you and your team, learn about your goals and priorities, and help you create your initial set of questions. After that, the only thing you have to do is let us know when you want to add, change, or remove questions.
Instead of thinking about surveys in numbers, think of Trendency as a continuous, 24/7 survey that exists whenever a panelist logs into the platform. You can add, change, or remove questions at any time, without having to go through the arduous process of creating full questionnaires each time. The other benefit? Because Trendency talks to the same people, you don’t have to waste precious time by gathering info on basic questions every time a panelist logs into the platform (think: demographic questions).
At Trendency, audience engagement means listening and understanding everything about your target audience, whether that audience is your employees, members, customers, or voter base. Audience engagement is a two-way street: you’re learning while your audience members are able to contribute and feel heard.
Absolutely! While Trendency specializes in “internal audiences,” which means a group that has already been identified with contact information (e.g., members, employees, customers), Trendency can also recruit a brand-new audience to help you reach your goals. Whether you want to talk to voters, workers, consumers, or the general public, Trendency can help you build a panel.
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