Our Industries
Consumer Behavior
Consumers, customers, and clientele: there are many names for them, but regardless of what you call them, they are the lifeblood of just about every for-profit organization. Understanding your consumer increases the odds of success. If you base decisions only on what you think is true, or what was true in the past then your success is likely based more on luck. In this day and age, we have more data on consumers than ever before, however, data does not necessarily mean understanding. Much of this comes from a proliferation of “glory data” (clicks, visits, impressions) that can provide data to prove ROI, but they certainly do not help improve ROI.
Consumer decisions are based on many factors, but most research focuses on one or two points in time during the decision-making process. This is not to say that research done post-purchase, or on your website is meaningless, but these are just two points in a 360-degree process.
With our dynamic approach, Trendency engages with consumers in order to better understand the entire decision-making process from pre-purchase to post and back again. This approach allows our clients to always have an understanding of what is happening with their consumers whether they are engaged in a purchase or not, recognize changes, and adapt accordingly.
Our Solutions
Frequently Asked Questions
What does Trendency do?
Trendency is an online research platform that surveys target groups over longer periods of time. Think of it like a 24/7 survey that talks with the same people more than once. When you sign up for Trendency, you not only get access to this platform and its proprietary technology, but you also gain access to the Trendency team. We’re here to help you decipher the data and use it to make strategic decisions throughout your project timeline.
What do I get when I sign up for a Trendency subscription?
The possibilities are endless! But really, when you sign up for a Trendency subscription, you get access to the Trendency platform, its team, and a set of deliverables dependent on your subscription level. The average subscription unlocks a rotating set of 35-40 questions for your target audience, a customized dashboard with all of your data that updates once per day, and monthly or quarterly reporting that provides in-depth analysis from the Trendency team. You also have a dedicated Trendency team member who will help you along every step of the way.
How is Trendency different from other survey platforms?
Trendency is trying to approach market research differently, and there are two big differences between us and the other guys. 1) We talk to the same groups of people over longer periods, which allows us to track opinions more accurately over time, and 2) We utilize different methods, such as non-binary question formats, to allow for more nuanced answers from panelists.
Do I have to create my own surveys using Trendency?
No! That’s one of the best parts – Trendency takes all of the pressure off you in creating, deploying, and analyzing your survey research. The bulk of your responsibility is at the beginning of the process. The Trendency team will work with you to onboard you and your team, learn about your goals and priorities, and help you create your initial set of questions. After that, the only thing you have to do is let us know when you want to add, change, or remove questions.
How many surveys can I deploy each month using Trendency?
Instead of thinking about surveys in numbers, think of Trendency as a continuous, 24/7 survey that exists whenever a panelist logs into the platform. You can add, change, or remove questions at any time, without having to go through the arduous process of creating full questionnaires each time. The other benefit? Because Trendency talks to the same people, you don’t have to waste precious time by gathering info on basic questions every time a panelist logs into the platform (think: demographic questions).
What does audience engagement mean?
At Trendency, audience engagement means listening and understanding everything about your target audience, whether that audience is your employees, members, customers, or voter base. Audience engagement is a two-way street: you’re learning while your audience members are able to contribute and feel heard.
Can I recruit audiences using Trendency?
Absolutely! While Trendency specializes in “internal audiences,” which means a group that has already been identified with contact information (e.g., members, employees, customers), Trendency can also recruit a brand-new audience to help you reach your goals. Whether you want to talk to voters, workers, consumers, or the general public, Trendency can help you build a panel.
