We are currently working on our 2025 update to our streaming data. The first question we always ask consumers is how they view their in-home entertainment. For three years in a row, the percentage of time that consumers reported they spent using streaming for in-home entertainment had grown, from 47% in 2022 to 57% last year. This year, the pattern shifted a little bit with a downtick in the time spent streaming (currently at 51%), while cable and Digital TV saw a slight bump up.

Regardless of the movement, this is the third year in a row that consumers report spending a majority of their in-home entertainment time on streaming. 

Here are the key takeaways from this week’s chart:

• 📺Overall, 1 in 5 consumers report spending 100% of their entertainment time on streaming: Just under 1/3 of consumers (30%) report that they spend 80% of their in-home entertainment time streaming. This includes 21% who report spending 100% of their entertainment time at home streaming. 
• 🏅Gen Z and Gen X are currently the streaming generations: While consumers of almost all generations are spending the most time streaming (Boomers are the lone exception), Gen Z spends the most time on average streaming (59% of the time), while Gen X has the highest concentration of those who spend 80% or more of their time streaming (36%).
• 🏃Cable usage plateaued, but don’t call it a comeback: Consumers report spending more time watching cable this year compared to 2024, but the numbers don’t point to a big swing back. Just 8% of American consumers report spending 100% of their time watching cable, while 32% say they spend 0% of their time on cable.