With a high profile and busy membership, how could the NFLPA receive feedback from their members in a way that was easy for the players (increasing participation) while also providing the depth needed to make strategic decisions?
Trendency worked with the NFLPA to set up a program where players could plan on giving two minutes of their time on a set day to answer 8-10 questions in total. Some of these questions were recurring throughout the season, while others were more topical. In addition, an SSO was set up so that players could use their existing credentials to access their set of questions.
After the season ended, the NFLPA was armed with a detailed understanding of how their members’ opinions and moods had shifted over the season. They could look at the responses by team, position, and years in the league providing valuable insights and and a longitudinal understanding of how their players were faring throughout the season.
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