In an effort to compare traditional research with Trendency’s proprietary long-term tracking platform, the Trendency team presented data detailing the mood of Americans in its national panel on the economy, personal finances, and banking.
Trendency utilized its longstanding national panel and compared data from similar questions in a traditional public opinion survey. Some questions, such as how secure people feel in their own financial situations, have been tracked on the Trendency platform going back to 2017, so the data was able to capture the ever-changing mood of the general public over the past seven years.
Overall, the data pointed to a range of mixed opinions on the economy that were changing every day. 32% of Americans said they live paycheck-to-paycheck, while a slightly higher number (37%) felt they did not have to rely on each paycheck for everyday expenses.
The data presented to Goldman Sachs highlighted the need for long-term research utilizing a non-traditional approach. By tracking opinions among the same groups for longer periods of time, customer and consumer behavior can be better understood, particularly when it comes to making financial decisions.
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