At the heart of Trendency Research is an online platform that gathers real-time information on a host of issues nationwide from representative panels of participants. The Trendency platform is based on algorithms and predictive analytics which were developed in stem cell research labs and modified to track and predict human behavior.
Traditional polling and marketing research strategies encompass methodologies that are static and yield little information about respondent behavior or trends. While unquestionably accurate, traditional polling offers only a snapshot of the current environment. Even with most panel research that is available, the data shows a series of snapshots in time, as opposed to a true understanding of trends and why respondents have moved and how they got there. Trendency Research provides real-time attitudinal and behavioral trends of respondents, which allows us to view movement outside of the binary data view that traditional polling offers.
How can Trendency help you?
Whether you are company or organization looking to understand consumers, voters, or any other specific cohort, Trendency provides our clients with a deeper understanding of what is happening in real time, as well as provide an understanding for the most likely outcomes.
Trendency’s panels are completely customizable. If you can think of it, we can create it.
If you are an association, membership organization, or any other type of group that relies heavily on supporters, Trendency provides an opportunity to create a sustainable feedback loop for your audiences that already have a connection to your group.
Whether taking up a new position on a critical issues, or trying to determine the next location for annual conference, members can provide timely feedback throughout the year, and at any time needed.
The corporate culture has drastically sped up along with the rest of the world with dynamics shifting throughout the year.
Companies and executives no longer have the luxury to wait for an annual or semi-annual employee survey to receive important employee data.
Trendency provides data on an on-going basis so employers can monitor key indicators throughout the year, and employees feel like they are providing ongoing feedback.
The world has changed.
IT’S TIME TO CHANGE THE WAY WE THINK ABOUT RESEARCH.